Arena — Jackson Kruse

Jackson Kruse is an independent graphic designer and design historian based in Los Angeles.

info@jacksonkruse.com
@jacksonkrusestudio

C.V.

Education

M.A. History of Design
Royal College of Art
London, UK
2027

B.S. Journalism, Sociology
Northwestern University
Evanston, US
Cum Laude
2025

Experience

Independent Designer
Self-Titled Studio
Los Angeles, US
Active

Studio Design Intern
Club Studio
Los Angeles, US
2025

Graphic Design Resident
TaxStatus
Chicago, US
2024

Design Specialist Intern
Aon
Chicago, US
2024

Graphic Design Intern
Los Angeles 2028 Olympic & Paralympic Games (LA28)
Los Angeles, US
2023

Graphic Design Intern
Marquee Sports Network
Chicago, US
2022

Services

Brand Identity
Art Direction
Information Design
Logotypes
Print and Layout
Mapmaking
Wayfinding

Collaboration

Club Studio
Holiday Studio
Long Weekend
MSCHF

Recognition

William H. Exum Award (H.M.)
Northwestern University
Evanston, US
2024

STA 100 (Shared)
Society of Typographic Arts
Chicago, US
2021

Last Updated February 2026

Work, Index, Etc.

Description

Arena is a group of brands that operates at the intersection of media and technology, specifically in conversation with the entertainment industry.

Date

2026

Services

Brand Identity
Print and Layout

The situation may change, but the field of play remains the same. This dynamic logo system offers a birdseye view of an arena whose surrounding architecture changes to match the expertise found in each of the additional five brand verticals.

“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.”

Theodore Roosevelt
Paris, France
23 April 1910

Each vertical grows into a two-tone color palette, making for a rainbow-like scale across the Arena universe.

2026